Making a sale always feels delightful, especially on the internet were compared to real-life stores, things are a little bit more complicated than it seems. And because things are more complicated on the internet, you want to make purchasing simpler for your customers.
Did someone buy a product from your e-commerce store? Good. But now, how do you turn that one-time customer into a returning regular buyer? Well, improving communication between you and the purchaser would be a great start. Keeping the customers well informed about your products, about new offers, coupons, or about the orders they made from your e-commerce site, plays a vital role in the success of one’s online shop. And one of the stepping stones on that road to success is the WooCommerce email follow-up plugins.
To keep it short – WooCommerce Email Follow-up Plugins are tools that can help people generate bigger income by improving communication between customers and vendors.
According to some research, up to 40% of the stores’ revenue in the US comes from returning or as we say, regular customers. Also, the Direct Marketing Association says that the ROI (Return on Investment) is $43 for every dollar you spend on email marketing.
When you see these statistics, you can’t just sit with your arms crossed and expect people to buy products from your e-commerce site only because it has a great modern design and an easy-to-use user interface.
Due to these reasons, maintaining the already existent customers happy and well informed should be on the same level of priority as acquiring new buyers. Unless you want to scrap half of your earnings…
Okay, but how do they improve buyer-seller communication – you may ask yourself after reading this intro. Well, don’t worry, for that reason we picked the best premium and free email follow-up plugins and reviewed them alongside their main features.
There’s no better way to start this list, but with the official WooCommerce email follow-up plugin. First of all, integrating this extension with your WooCommerce store will be like piercing through butter with a hot knife, meaning without a problem. Second, only for $99.00 per year do you get one of the best tools for engagement with your customers and driving in new sales. Third, you also get a 30-day money-back guarantee if the product doesn’t meet your expectations. And last but not least, if you are a lecturer, you can use it to engage with your students as well.
Last, but definitely not the least premium WooCommerce email follow-up plugin on our list.
AutomateWoo is another plugin developed by the WooCommerce team which translates to an effortless integration with your WordPress site. It requires PHP 5.4+ and WooCommerce version 3.0 or higher. While the price stands at $99.00 per year. But as with most of their products, you also get a 30-day money-back guarantee if the product doesn’t meet your expectations.
When it comes to performance, it offers similar services as most of the already named plugins. However, that shouldn’t cloud your judgment on it because some of its features are the best in the market.
This is the ultimate follow-up email marketing solution for WordPress and WooCommerce. It was developed especially with this in mind and it has integrations not only for WooCommerce but for most important plugins. Besides sending emails to customers that are triggered in the function of various factors like abandon cart, or order is placed, x days have passed, etc this is also cand automate your email campaigns with beautiful templates.
This is an all-in-one plugin for your email automation and if you want to create advanced triggers for your marketing campaigns this is the holy grail of email marketing plugins.
Another amazing plugin to help sellers and buyers to establish better communication between the two of them.
Enable customers to receive new offers, coupons, and products with only a few clicks through the SIP Advanced Email plugin.
One of the advantages of this plugin when compared to the first one is mainly in its price. For a single site, the (annual) price stands at $29 while for an unlimited number of sites it’s only $39. Plus you also have an offer in-between which is $34 for up to 5 sites.
Because of these reasons, the SIP Advanced Email may seem the most tempting for single-site users and people on a budget.
Easily integrated, straightforward, and regularly updated follow-up email plugin for your e-commerce store. Which also it’s an extension to the official follow-up emails plugin by WooCommerce.
According to the developers of this product, WooCommerce Follow Up Emails Extension is the best tool for augmenting your income by selling to already existing customers. With it, you can create a powerful marketing strategy as well.
By their calculations, email marketing is 8 times more efficient when it comes to generating sales when compared to social media.
When it comes to the price, you get a 90% discount if you buy it from WPspring.com and it’s a one-time fee on top of it. However there’s a catch, you won’t receive premium support. Meaning, if a problem occurs you are out on your own, no one (besides Google search) will help you.
Flexible, fast, very easy to use, and excellent for creating custom emails – this is how some of the customers review this product that has an average score of 4.50 from 30 ratings and almost 1000 sales.
You’ll need standard requirements to run it, such as PHP 5.6+, WordPress 4.9+, and WooCommerce 3.5+. Also, the price is quite affordable for a plugin of this caliber. It stands at $39 for a regular license, while for an extended license the price stands at $199. One of the downsides to the WooCommerce Custom Emails plugin is that it comes with only 6 months of support from the developers. Even though there’s an option to purchase full-year support for $12.75.
When it comes to free WooCommerce email follow-up plugins, the list of choices isn’t as great as the premium one. For that reason, we selected only Retainful because we think it’s the best for you.
While it isn’t as powerful as its premium compatriots, Retainful shouldn’t be underestimated.
According to some research, 70- 80% of customers online abandon their shopping carts and leave without purchasing anything. That’s where this plugin comes in and gives you the opportunity to lower that percentage by some margin and recover lost sales.