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BetterLinks Review – The Best WordPress Link Shortener Plugin

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BetterLinks is a WordPress plugin that simplifies the link shortening process and offers several powerful features that make it an essential tool for any website owner. In this article, we’ll take a closer look at BetterLinks and explore its various features.

BetterLinks is quite new to the WordPress plugin market, but has managed to attract attention with its clean design and extra features that other similar plugins like ThirstyAffiliates and Pretty Links do not offer.

Using a WordPress link shortener plugin to manage your affiliate links is important because it allows you to make your links look better for your visitors and change them if the affiliate program changes.

BetterLinks Review

What is BetterLinks?

BetterLinks is a WordPress plugin that helps you create short, branded links for your website. The plugin makes it easy to shorten links and share them across different platforms. BetterLinks comes with a user-friendly interface and offers a number of features that make it an excellent choice for anyone looking for a link shortening solution.

BetterLinks is having a free options and a premium one, so you can start using it with no money and upgrade along the way if you need more.

Features of BetterLinks

Link Shortening

BetterLinks provides an easy and fast way to shorten links. It offers a number of options to customize the shortened URL, including adding custom slugs. You can also track clicks on your shortened links with Google Analytics. You can categorize your links and apply different tags to them to make them easier to find. You can choose from 3 available redirect types: 301 (permanent), 302 (temporary), and 307 (temporary).

Built-In Link Analytics

BetterLinks provides detailed analytics to help you track clicks, user engagement and other metrics for each link. You can view the data in a graphical format and export it for further analysis. The report will help you identify which link is the most visited and the referral URL where the link is clicked. You also have bot protection so you don’t get clicks from bots.

For more advanced reports is offering an integration with Google Analytics.

Link Expiration

Link expiration is a useful feature that allows you to set an expiration date for your links. This feature is beneficial for time-sensitive promotions or events. You can set the expiration date and time for each link, and the link will automatically expire when the set time has passed.

UTM Parameters

BetterLinks allows you to add UTM parameters to your links, which can help you track the source of your traffic. UTM parameters help you to identify the marketing campaign or channel that is driving the most traffic.

Ease of Use

BetterLinks is incredibly easy to use. The plugin comes with a user-friendly interface that makes it easy to create and manage your links. The process of creating a link is straightforward, and you can customize your links with just a few clicks.


BetterLinks offers three pricing plans: Individual, Business, and Agency. The Individual plan costs $79 per year and you can use it in one domain only. The Business plan costs $199 per year and can be used for unlimited domains. The Agency plan costs $319 and is an Lifetime offer.

Broken Links Checker

Another feature of BetterLinks is the ability to scan and see if any link is brocken. You can do the scan on demand or you can schedule it to run periodically.

Auto Link Keywords

This is allowing you to add keywords that can be auto-linked in posts, you can limit the number and choose various settings like nofollow or boundaries. You can choose if the headings should have this keywords from the settings area.

Advanced Dynamic Redirects

Create dynamic redirects based on geographic location, time, rotation and even device, or browser. This is done from the link settings.

Gutenberg Integrations

The plugin comes with Gutenberg integration that can help you easily add an link to a word or can let you add the link directly in the editor in case the affiliate link doesn’t exists in the database of the plugin.


BetterLinks integrates seamlessly with other marketing tools and services. The plugin supports Google Analytics, Facebook Pixel, and several other marketing platforms, making it easy to track and analyze your website’s performance.


BetterLinks is a lightweight plugin that doesn’t slow down your website’s performance. The plugin is well optimised and uses minimal resources, making it an excellent choice for websites of all sizes.

Role Management

BetterLinks has a role manager that can help in disable or enable various tasks for different roles that you have in your WordPress installation.

Migration from Other Plugins

BetterLinks it allows to migrate your links from other link shortener plugins like ThirstyAffiliates or Pretty Links, it has one click migration that will activate when other plugin is detected. Or you can use the CSV import features.

BetterLinks Alternatives

There are a few WordPress plugins that can help you with affiliate links like Pretty Links or ThirstyAffiliates. This 2 are some of the most known ones but they are not updated that often and they are old now and relaying on some old things. Most of the 2 are offering similar things but BetterLinks is making administrating the affiliate links more nicer and more cleanly.

BetterLinks vs. Pretty Links

BetterLinks and Pretty Links offer many similar features, including link shortening, click tracking, link redirection, and link expiration. However, BetterLinks also offers retargeting, and UTM parameters, which Pretty Links does not. BetterLinks also offers a user-friendly interface and robust analytics, which makes it easy to track and analyze your website’s performance.

BetterLinks vs. ThirstyAffiliates

Both BetterLinks and ThirstyAffiliates offer features such as link cloaking, link redirection, and link management. However, BetterLinks also offers custom redirects, retargeting, and UTM parameters, which are not available in ThirstyAffiliates. Additionally, ThirstyAffiliates has integration with Amazon API, which allows you to create links to Amazon products quickly.


BetterLinks is a powerful link shortener plugin that offers a range of features that can benefit any website owner. The plugin’s ease of use, robust analytics, and integration with other marketing tools make it an essential tool for improving your website’s performance. The various pricing plans make it accessible to websites of all sizes, and the excellent support from the team makes it a reliable choice for any website owner. We highly recommend BetterLinks to anyone looking for a powerful and reliable link shortener plugin.

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